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iPLAN DATABASE
All our washroom venues are intelligently classified based on 16 separate criteria. This means when you phone up and want to target 19 year old metro-sexual music fans - or whoever else - with a couple of clicks we can provide you with a list of suitable media/venues. iPLAN also talks to our accounts system and provides automated invoicing.
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BARCODING
All our bar media, from washroom panels to beermats, are barcoded. Once a campaign has been posted and scanned the data is uploaded via WiFi from the installer's handset to iPLAN. We have found this is the only way to keep track of multiple, heavy weight campaigns.
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PROOF-OF-POSTING
Because iPLAN automatically and accurately records all our media, Image Zoo can create posting and overshow reports that show exactly where, when, and for how long, a campaign has been in-charge.
However, a campaign reduced to an Excel sheet isn’t the most exciting thing to look at so we still photograph each campaign as well.
