iPLAN

Over the past 20 years we have developed our own dedicated media planning and accountability database system - iPLAN. It classifies all our media according to 30 separate marketing intelligence criteria.

 

So, for example, if you want to target 19 year old metro-sexual music fans, with a couple of clicks we can provide you with a targeted list of suitable media/venues.

 

This advanced consumer and venue segmentation allows for highly-targeted campaigns, reduces wastage and delivers value for money.

 

PROOF-OF-POSTING

We create detailed posting and over-show reports that tell you exactly where, when, and for how long, a campaign has been in-charge.

 

We also photograph all media sites and create a campaign-snapshot webpage for our clients.

 

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