City Dressing is a fixed media network of pendant banners and cross street media across Belfast City Centre. This is a unique opportunity to access Belfast’s busiest streets with your message. Measuring approx 1m x 2m and over 3m off the ground, the lamppost banners are above street clutter giving and therefore prominent position for pedestrians and passing buses. Occupying the sites more recently Translink, Belfast One & W5 added a dynamic into their out of home advertising campaign. Glider is a new innovative mode of transport for Belfast and they selected City Dressing to promote the Glider brand when it launched. Banners lined the interior bus routes around the city centre, re-enforcing
Client: Go For It Campaign:Go For It Programme Agency: ASG & Partners Specialist: PML Media: Ad Walker & Promotional Team The Go for it programme is a free programme for budding entrepreneurs in Northern Ireland which provide professional business mentoring and support tailored to each individual business idea. Part funded by local councils and delivered by local Enterprise Agencies our brief was simple, target individuals at a local level and direct traffic to the website. An annual programme of events and festivals across Northern Ireland was established and targeted with our AdWalker and an accompanying promotion person. As walking, talking brand ambassadors the team distributed leaflets
Client: Boost Agency: Elevator Promotions Campaign: Boost- New Flavour Launch Media: AdWalker and Firefly The Boost Energy campaign “Bring On The night” was to promote the launch of a new sugar free cosmic glow flavour. As Boost like to “put real life & soul into the communities that we all live in” we were tasked with targeting Belfast students in an engaging and memorable way. A media mix, of Firefly light projections, Ad walkers & a street activation team gave us the opportunity to infiltrate key student friendly locations, Castlecourt student night, the Holylands and Cathedral Quarter, therefore targeting 5 areas in four hours. We connected with the target audience, provided samples an
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