BOOST-ADWALKER & FIREFLY
Agency: Elevator Promotions
Campaign: Boost- New Flavour Launch
Media: AdWalker and Firefly
The Boost Energy campaign “Bring On The night” was to promote the launch of a new sugar free cosmic glow flavour. As Boost like to “put real life & soul into the communities that we all live in” we were tasked with targeting Belfast students in an engaging and memorable way.
A media mix, of Firefly light projections, Ad walkers & a street activation team gave us the opportunity to infiltrate key student friendly locations, Castlecourt student night, the Holylands and Cathedral Quarter, therefore targeting 5 areas in four hours. We connected with the target audience, provided samples and merchandise while promoting Boost and the launch of the new flavour.