GO FOR IT -ADWALKER

Client: Go For It

Campaign:Go For It Programme

Agency: ASG & Partners

Specialist: PML

Media: Ad Walker & Promotional Team

The Go for it programme is a free programme for budding entrepreneurs in Northern Ireland which provide professional business mentoring and support tailored to each individual business idea. Part funded by local councils and delivered by local Enterprise Agencies our brief was simple, target individuals at a local level and direct traffic to the website.

An annual programme of events and festivals across Northern Ireland was established and targeted with our AdWalker and an accompanying promotion person. As walking, talking brand ambassadors the team distributed leaflets and promoted the website with the aid of an iPad.

The backlit AdWalker provided that extra stand out during the evening and winter months. To date, events such as Rose Week in Lady Dixon Park, Foyle Maritime Festival, City of Merchants in Newry and the Llamas Fair in Ballycastle to name a few.