Campaign: Crisis Pregnancy
Agency: Spark Foundry
Specialist: PML Dublin
Media: Washrooms and Bespoke
HSE wanted to communicate the information and support on all options available for unplanned pregnancy through the Crisis Pregnancy campaign.
The objective was to target women all over Ireland, with a C2DE area bias who may need help, advice and guidance when they have an unplanned pregnancy.
There are a few, if any other places that allow HSE to deliver important and sensitive information to both men & women with so little distraction than in the washrooms of local pubs. In a personal, un-cluttered location, HSE were able to connect with the audience within the personalised space which allowing people to take note of the information they require.
The campaign targeted the cities of Dublin, Cork, Galway and Limerick, and over the course of the four cycles visited unique venues each cycle, to deliver as wide a national coverage as possible. The total campaign reach was over 800 A3 washroom panels across 25 counties, 5 main cities and 74 towns/villages.