Agency: ICAN Client: Absolut Campaign: Absolut A.Face Media: Special build and digital Back bigger than ever, Belsonic returned to Belfast this year in its new home at Titanic Quarter. As official drinks partner, vodka brand Absolut created a range of interactive activities in the VIP tent, helping festival goers embrace their ‘A.Face’. The aim was to introduce a fresh digital element to further extend the brand message #AbsolutAface. Image Zoo designed, project managed and realised the centrepiece of the brands activities, the A.Face wall. It featured a large bottle shape filled with the faces of festival goers. The concept was simple, take a selfie, upload to twitter and experience the Abs
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