Client: Belfast City Council Campaign: The Zoo Media: Special build, inflatable billboard, washrooms We worked closely with Belfast Zoo to develop an OOH strategy that would stand out from the crowd during the busy Summer months. The main objective was to raise the profile of the Zoo and encourage the public to visit the attraction and embrace the opportunity to get up close and feed the animals. It was key that we provided a solution that was highly targeted, encouraged interaction and delivered a sense of theatre. Subsequently we created a carnival style photo board and located it directly outside the City Hall during peak shopping times. The response was fantastic as the public, young an
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