BELFAST CITY COUNCIL - THE ZOO

Client: Belfast City Council

Campaign: The Zoo

Media: Special build, inflatable billboard, washrooms

We worked closely with Belfast Zoo to develop an OOH strategy that would stand out from the crowd during the busy Summer months. The main objective was to raise the profile of the Zoo and encourage the public to visit the attraction and embrace the opportunity to get up close and feed the animals.

It was key that we provided a solution that was highly targeted, encouraged interaction and delivered a sense of theatre. Subsequently we created a carnival style photo board and located it directly outside the City Hall during peak shopping times. The response was fantastic as the public, young and old interacted with the board. To further compliment this activity we erected our inflatable billboard at key venues in Belfast City Centre, such as Custom House Square and the City Hall.

Finally washroom panels were planned into family focused venues such as the Odyssey Bowl and Odyssey Cinema, ensuring that the family market was being reached during the vital school holiday period.

Image Zoo were instrumental in adding a new dynamic to our outdoor advertising campaign for 2016. From the initial stages the team’s experience shone through. They were professional, efficient and flexible throughout the project, from initial idea generation to realisation of the concepts, and they genuinely cared about delivering results for us. Cathy Galway, Marketing Officer, Belfast Zoo

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