LYRIC THEATRE
Client: Lyric Theatre Campaign: Educating Rita & The 39 Steps Campaign message The award-winning Lyric Theatre is the only full-time producing theatre in Northern Ireland, it premieres the work of local playwrights and employs some of the country’s finest actors. To encourage a new, younger audience to come to the theatre we developed a Belfast-based washroom campaign with the Lyric’s publicity team. This was focussed on city centre venues with a predominant customer profile