LYRIC THEATRE

Client: Lyric Theatre Campaign: Educating Rita & The 39 Steps Campaign message The award-winning Lyric Theatre is the only full-time producing theatre in Northern Ireland, it premieres the work of local playwrights and employs some of the country’s finest actors. To encourage a new, younger audience to come to the theatre we developed a Belfast-based washroom campaign with the Lyric’s publicity team. This was focussed on city centre venues with a predominant customer profile of 30-40 years old, and from social grades A and B. It was a great success and lowered delivered, on average, a younger audience to see productions of Educating Rita and The 39 Steps. Washroom media C1, 2016, campaign we

SEXUAL HEALTH

Client: Public Health Agency NI Agency: Mediacom Scotland Specialist: Kinetic Belfast Campaign message: A worrying rise in the incidence of HIV in recent years prompted the PHA to counter this with a washroom campaign highlighting the fact that 25% of people with HIV are undiagnosed. Because of our washroom audience segmentation we were able to deliver different creative, with different messages to the gay and heterosexual communities. We also augmented our partner venues with a network of A3 temporary panels in smaller bars and clubs. Washrooms & bespoke A3 network C25 & C26, 2015 Campaign weight - 556 panels each cycle Nationwide NI coverage

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