SEXUAL HEALTH

Client: Public Health Agency NI

Agency: Mediacom Scotland

Specialist: Kinetic Belfast

Campaign message:

A worrying rise in the incidence of HIV in recent years prompted the PHA to counter this with a washroom campaign highlighting the fact that 25% of people with HIV are undiagnosed. Because of our washroom audience segmentation we were able to deliver different creative, with different messages to the gay and heterosexual communities.

We also augmented our partner venues with a network of A3 temporary panels in smaller bars and clubs.