Client: Public Health Agency NI
Agency: Mediacom Scotland
Specialist: Kinetic Belfast
A worrying rise in the incidence of HIV in recent years prompted the PHA to counter this with a washroom campaign highlighting the fact that 25% of people with HIV are undiagnosed. Because of our washroom audience segmentation we were able to deliver different creative, with different messages to the gay and heterosexual communities.
We also augmented our partner venues with a network of A3 temporary panels in smaller bars and clubs.
Washrooms & bespoke A3 network
C25 & C26, 2015
Campaign weight - 556 panels each cycle
Nationwide NI coverage