Client: Lyric Theatre
Campaign: Educating Rita & The 39 Steps
The award-winning Lyric Theatre is the only full-time producing theatre in Northern Ireland, it premieres the work of local playwrights and employs some of the country’s finest actors.
To encourage a new, younger audience to come to the theatre we developed a Belfast-based washroom campaign with the Lyric’s publicity team. This was focussed on city centre venues with a predominant customer profile of 30-40 years old, and from social grades A and B.
It was a great success and lowered delivered, on average, a younger audience to see productions of Educating Rita and The 39 Steps.
C1, 2016, campaign weight - 100 panels