Client: Heath Service Executive Campaign: Man2Man Agency: Carat Specialist: PML Group Campaign message Man2Man.ie provides HIV and sexual health information for Irish gay and bisexual men. The website gives frank, clear and accurate advice about sexual health to help men make informed choices. Because only approximately 3% of Irish men are gay, traditional broadcast media would have been ineffective and delivered poor value for money. Using our venue profiles we were able to identify a network of LGBT bars in towns and cities across Ireland that would host the Man2Man washroom campaign. Because we could guarantee the audience we were able to deliver narrowcast targeting of close to 100%. Was
Client: Workday Inc Agency: Talon Outdoor Specialist: Posterplan Campaign message Workday, the cloud and human resources software company, brought Rising Europe to Dublin this year. The 4 day conference, held at The Convention Centre welcomed delegates from 27 countries to learn, collaborate and network. Working closely with the specialist, agency and the client, we were tasked with promoting the event, creating the wow factor and to drive traffic to their social media channels. After 3 months of design development, acquiring permissions and handling all the paperwork, we manufactured a 30m prop, set it on pontoons, sailed it up the Liffey and anchored it directly opposite the centre in time
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