MAN2MAN
Client: Heath Service Executive Campaign: Man2Man Agency: Carat Specialist: PML Group Campaign message Man2Man.ie provides HIV and sexual health information for Irish gay and bisexual men. The website gives frank, clear and accurate advice about sexual health to help men make informed choices. Because only approximately 3% of Irish men are gay, traditional broadcast media would have been ineffective and delivered poor value for money. Using our venue profiles we were able to