MAN2MAN
Client: Heath Service Executive
Campaign: Man2Man
Agency: Carat
Specialist: PML Group
Campaign message
Man2Man.ie provides HIV and sexual health information for Irish gay and bisexual men. The website gives frank, clear and accurate advice about sexual health to help men make informed choices.
Because only approximately 3% of Irish men are gay, traditional broadcast media would have been ineffective and delivered poor value for money. Using our venue profiles we were able to identify a network of LGBT bars in towns and cities across Ireland that would host the Man2Man washroom campaign.
Because we could guarantee the audience we were able to deliver narrowcast targeting of close to 100%.
Washrooms & Bespoke A3 network
C1, 2016, campaign weight - 50 panels each cycle
Nationwide IRE coverage
