Client: Telefonica 48

Agency: MediaVest Ireland Ltd

Specialist: PML Group


Firstly, apologies for the quality of the photos, this was a properly guerrilla campaign.


48 is Ireland's online youth smartphone network. Customers can pay up front for calls, texts and internet; that way they can control how much they spend each month and can say goodbye to credit anxiety.


We identified 48 cashpoint machines in Dublin and printed a mock newspaper classified advert promoting the 48 mobile phone network. Because we didn’t have permission from the building owners our fitters had to install the artwork under the watchful gaze of CCTV cameras, and then move onto the next location. Quickly.