JAMESON FILM FESTIVAL

Client: Dillon Bass Ltd

Agency: AV Browne

 

Who you gonna call?

 

The 9th Jameson Film Festival took place in Belfast and screened over one hundred and thirty films from nearly twenty five countries.

 

With AV Browne, we designed and built a series of speech bubbles each quoting a well known line from a popular film. The speech bubbles were positioned outside bars in which Jameson’s had organised film quiz nights.

 

To maximise Jameson’s sponsorship of the festival the quotes were reinforced with window graphics, one 5 metre tall popcorn box, two 2 metre high popcorn boxes, a branded green carpet, and a city-wide beermat and washroom campaign.

The giant popcorn boxes were positioned in high footfall locations across Belfast and accompanied by usherettes who handed out free popcorn and complimentary tickets for the Black Box launch event.