vodka ice block belfast

STOLICHNAYA

Client: Dillon Bass Ltd

Agency: AV Browne

 

Stoli’s launch in Northern Ireland was tantalising and bold.

 

Four 2 metre tall monolithic blocks of ice, each containing 16 bottles of vodka, were left to melt outside 4 of the busiest bars in Belfast.

 

To prevent them being kidnapped we gave each sculpture its own overnight security detail. The bottles were released over a 5 day period as the ice slowly turned to water. Those lucky enough to wrestle one free were rewarded with a bottle of Stoli at precisely the right serving temperature of 3ºC.

 

The hugely successful brand awareness campaign was widely reported by the local press and achieved significant social media penetration. 

vodka ice block belfast
vodka ice block belfast
vodka ice block belfast
vodka ice block belfast
vodka ice block belfast
vodka ice block belfast