STOLICHNAYA

Client: Dillon Bass Ltd

Agency: AV Browne

 

Stoli’s launch in Northern Ireland was tantalising and bold.

 

Four 2 metre tall monolithic blocks of ice, each containing 16 bottles of vodka, were left to melt outside 4 of the busiest bars in Belfast.

 

To prevent them being kidnapped we gave each sculpture its own overnight security detail. The bottles were released over a 5 day period as the ice slowly turned to water. Those lucky enough to wrestle one free were rewarded with a bottle of Stoli at precisely the right serving temperature of 3ºC.

 

The hugely successful brand awareness campaign was widely reported by the local press and achieved significant social media penetration.