BEERMATS

A SOCIAL ENVIRONMENT

Uniquely, our bar media targets people in a relaxed, social environment. The message is experienced by groups of friends - collectively and, with the right witty, beautiful or controversial creative, achieves great talkability.

 

Our network of pubs and clubs across Ireland is classified in iPLAN, our planning database, which allows us to segment the audience into sports fans, students, young professionals, LGBT, etc – it is a true narrowcast media.

 

MEDIA

For a hands-on heavyweight campaign we can print and distribute two million beermats to our network of venues across Ireland. This would deliver a potential audience of over 250,000 consumers per cycle.

 

• High quality full colour both sides

• Printed on smooth, 1.5mm thick, beermat pulp board

• Print runs from 25,000 to 2,000,000

• Repeat opportunities to see      

• Branded beermat holders

 

For added impact combine these with bar runners, heat sensitive stickers and, for a bit of fun, the prosaic ‘pee-goals’.

 

AUDIENCE

Use beermats to target audiences from 18/24 year-old students to 25/45 year-old professionals: during down-time, when they are at their most receptive.

 

• Select audiences based on age, social demographic, or preferred sport/music/drink etc

• One-to-one impact with an adult audience

• Completely captive audience

• Provides multiple opportunities to see

• Highly targeted and therefore cost-effective

• Select venues based on beverages served