Client: H&M

Specialist: Kinetic Ireland


We were asked by the Swedish clothing retailer, known for its low prices and high-profile celebrity collaborations, to publicise the launch of its new Dublin flagship store.


We designed, commissioned and installed a 5 metre tall replica H&M hanger in Barnardos Square, Dublin city centre. The installation was also used to generate social media traffic; if you take a picture in front of the H&M giant hanger, tag your tweet with #HMCOLLEGEGREEN you could be in with a chance of winning a €100 gift card from H&M.