Despicable Me Minions painted the town yellow

Client: Universal Pictures

Agency: Clearbox

Campaign: Minions

Media: Special

We were delighted to work with Clearbox to help launch the Despicable Me 3 movie in Dublin on behalf of Universal Pictures Ireland. The famous Minions were in the city causing mischief, painting Temple Bar cobbles yellow - their attention grabbing antics could land them a job here at Image Zoo!

With permission from Dublin City Council, Image Zoo spray painted the pavement bright yellow on Temple Street South to 'assist' the minions. The campaign even made The Local News!